Yoga, Pilates…Dress for Less
Since the reality fitness craze hit television with shows like “The Biggest Loser” almost every large retailer has jumped on the fitness apparel wagon in one way or another and yoga apparel seemed to be an easy target.
Victoria Secret has been selling roll-over yoga pants for the last few years and at reasonable price point (2/$50). They pair them up with cute matching Bralette’s.
Larger retailers have taken the market by storm and a couple of these stores are Lucy’s and Lululemon. Lululemon is bit more pricey than Lucy’s, $39-$68 for tops and $78- $98 for pants. However, Lululemon has taken a unique marketing approach. They encourage a deep sense of community into their “showrooms” retail stores by offering free yoga/pilates classes taught by top local instructors. They also encourage shoppers to become ambassadors. As a Lululemon ambassador you receive storewide discounts, they also provide discounts for ambassadors who provide constructive feedback. On top of offering pant lengths in regular & long they also offer hemming at their stores knowing that all bodies are unique. It is because of these special features many people do not mind paying a little extra.
Another national retailer making a strong move is Athleta, which is now affiliated with Gap and Old Navy. Prices are in the same range of Lululemon but for those who like to do the one stop shop, you can get your jeans and yoga clothes at the same time.
If you are a yogi looking for some organic options try one of these retailers: Be Present, Bhakti Ware, Blue Canoe Organic or Doce Vida.
If you are just starting out in yoga/pilates remember you do not have to spend an arm and a leg to cover your arms and legs. You can find decent inexpensive clothes at Target, Forever 21 and at any of the discount retailers (Ross, Marshalls, TJ Maxx) Don’t let clothing expense stop you from trying one of these great workouts!